Create a cohort or a group of users based on the data collected by Leap.
Segments allow you to group users to deliver contextual in-app experiences. These segments can be easily created by defining rules using user properties. For example, users who have installed the app less than 30 days ago.
The advantage of using segments is that they are re-usable across any number of campaigns and are updated automatically over a period of time as the users interact with your app.