Learn how to give right information and delight at the same time to the end users
- Be relevant - Your promotions or offers need to be relevant across different segments of users. Use custom designs and targeting to achieve this.
- How much is too much? - Be vary of the fact that by introducing any popup inside the app, you are breaking users' flow. Make in-app messaging a delight by making it contextual and rightly timed.
- Delight - Use delight elements like confetti/ firecrackers at the success screens. A little too fun right.